BforBank · B for

"B for..." : a breakneck run of pop imagery (a laughing horse, a frog in the rain, a strawberry smiley) where the letter B stands for everything the bank wants to be. Over an edit by Frédéric Garel, the motion work lays down the "B FOR" typographic system: letter walls, overlays burnt into the shots, glitch transitions like channel hopping. A balancing act: be everywhere in the frame without ever stealing the edit's thunder.