Explaining CAR-T therapy in a minute, in story format: two vertical films for Johnson & Johnson, produced with RCA Factory. The graphic bet: blend animated medical illustration (cells, care pathways, body diagrams) with live-action shots, inside a strict red and white identity. Clarity sets the pace: one idea per screen, text that reads without sound. Click a screen to watch the full story.
J&J · CAR-T Therapy
- Client
- Johnson & Johnson (for RCA Factory)
- Year
- 2026
- Type
- Social campaign
- Formats
- 9:16
- Tools
- After Effects