Jules × 24H Le Mans

For the Jules × 24 Heures du Mans capsule collection, with So Bang: a series of vertical stories shot in 4K, playing on father-to-son transmission, vintage machinery and circuit grandstands included. The package carries the collection: "Collection exclusive × 24H Le Mans" lockup, animated prices, racing typography. After the Denim campaign, a second collaboration with So Bang for Jules. Click a screen for the full story.