The film retraces L'Oréal Paris' "Lesson of Worth" campaign: Viola Davis, Jane Fonda, Helen Mirren and Kate Winslet deliver pieces to camera on self-worth, picked up afterwards by press and social. Over a tightly cut edit, the motion work was to build the screen imagery that did not exist: a fanned mosaic of testimonials, TV and YouTube overlays, social feed treatments. All produced in a few days, broadcast deadline obliging, in a short loop with the editor.
L'Oréal · Lesson of Worth
- Client
- L'Oréal Paris (for McCann)
- Year
- 2022
- Type
- Brand motion system
- Formats
- 16:9
- Tools
- After Effects
- Credits
- Moodtape et montage : Frédéric Garel