L'Oréal · Influence Showcase

A vertical minute for McCann Paris' Influence team: a showcase of the campaigns run for L'Oréal, cut story after story, ready to pull out in a pitch. Selection and running order settled with the Head of Influence, two versions delivered (full and one minute), an unapologetically social rhythm: each project lands, hits, makes way for the next. The last project of a two-year collaboration with the Paris office, which began with the Asos package and continued through Interflora and the Influence slideshows. Click the screen for the full showcase.