EdgeAngel · Capture

Explaining server-side tracking to advertisers: even the driest subject tells a story if you let it. For EdgeAngel, a product video that walks through what Capture fixes, incomplete conversion data, expiring cookies, ad platforms starved of signal, in a fully animated green and blue flat design. Full scope, direct with the founders: storyboard, illustration, animation, music. A textbook Explain project, back in 2020.